Daily Google Search results activity, trailing 90 days (GSC reports lag 2–3 days).
All visits: search, social, newsletter, direct. The darkest bar is the biggest day of the window.
Ghost, last 28 days.
Ghost visits, last 28 days.
True page totals, current 28 days vs the prior 28.
Current 28-day window.
Bing’s index feeds ChatGPT and Copilot. Conversational, full-sentence queries here are the signature of assistant-mediated discovery.